We worked with Pilar on an internal training program geared to enhancing company-wide understanding of social media and web content in a B2B context. The program had to cover both senior management and staff on the front line delivering both digital projects and marketing activities geared to amplifying social buzz. Levels of knowledge varied across the company. Pilar’s calm and amiable facilitation and tutorial provided both theory and practical knowledge about web content and social media.
Her style of presenting is paced to allow time to absorb and discuss theory and application. She has personal experience in these new disciplines, having worked for new media agencies herself.
I would highly recommend Pilar for any consultancy and workshop-style learning sessions, geared to new media activities. She helped us understand how to segment audiences and social channels; and how to identify influencer communities and networks; as well as, develop content and narratives to drive and feed B2B social media channels, and ultimately, understand how to set KPIs (key performance indicators) and then monitor and measure.
Andrew Reid, Director of Strategy and Communications | Shelton Fleming
After setting up our online clothing business we had a great product and website but needed help with the best way to market our range. We contacted Pilar to expand our digital reach and with only one meeting she really understood what we were aiming for. She went away, analysed our market and brand, then gave us very clear details on how to move into areas like digital advertising, PR campaigns and competitor benchmarking – all with timescales and costs for each. Those meetings with Pilar and the document she delivered are still the foundation for our digital marketing strategy today. We’d highly recommend working with her.
Hadrian Thomas, Urbangilt.com
I had the pleasure of experiencing a great Mobile workshop led by Pilar. She is not just a professional and very experienced workshop leader but what really makes her unique is: her funny and warm approach, and her skill to adapt perfectly to her clients needs during the session.
I would definitely recommend Pilar for any type of training.
Kristina Smoljo, Digital Marketing Manager at GlaxoSmithKline
Pilar delivered a Social Media Masterclass to a group of WPP employees, in which I was part of. She was one of the best speakers I have ever seen, being able to engage the audience and deliver the right content that will enable us to improve our work.
Henrique Monteiro, Senior Digital Strategist at VML London
SOME OF THE BRANDS THAT HAVE ALREADY TRUSTED ME