About Pilar
Pilar Barrio is a consultant and facilitator in the area of digital business transformation, strategy and communication.
With more than 17 years of experience and having held leadership positions in advertising agencies in London, such as HAVAS or Aegis Media, she founded her first business in 2014.
Pilar has traveled to 16 countries to deliver workshops about digital transformation, storytelling and innovation. During this time, she also trained and coached over 5,000 people virtually, both top executives as well as individuals in risk of social exclusion.
Since 2016, she has also been part of the Google Digital Academy facilitator team, helping the most powerful clients of this technology giant to achieve new levels of digital maturity. In addition, Pilar has collaborated as a speaker with business schools such as ISDI, IESE or Columbia Business School, in digital transformation programs.
Highlights of my story
I have advised and trained hundreds of brands looking to cut through the noise of the digital space and transform their businesses, below is a quick timeline of my career.
- 2006 – Joined one of the first social media agencies in London. Clients included PlayStation, Sony Pictures, 20th Century FOX, Paramount, Visit Britain, the BBC and many more.
- 2008 – Global social media strategy for Coca Cola.
- 2009 – Nokia’s sponsorship activation at TED Global.
- 2010 – Head of social media at iProspect
- 2011 – Head of Social at HAVAS
- 2013 – Head of Social, Content and Community at hibu global
- 2014 – Founded Barrio Digital, a collective of digital experts.
- 2015 – Marketing director at ALTV in MENA
- 2016 – Selected by the Google Digital Academy to be a training facilitator for the Digital Transformation programs
- 2017 – Course leader for Emeritus, supporting Columbia Business School students of digital marketing and business strategy
- 2018 – Guest teacher at ISDI’s Digital MBA programs. Learning design advisor for IESE’s online executive programs, Digital Mindset and Women Leadership.
- 2021 – Lead instructor at General Assembly and Fundación Adecco’s course for digital marketing and UX.