About Pilar

Pilar Barrio is a consultant and facilitator in the area of ​​digital business transformation, strategy and communication. 

With more than 17 years of experience and having held leadership positions in advertising agencies in London, such as HAVAS or Aegis Media, she founded her first business in 2014. 

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Pilar has traveled to 16 countries to deliver workshops about digital transformation, storytelling and innovation. During this time, she also trained and coached over 5,000 people virtually, both top executives as well as individuals in risk of social exclusion.

Since 2016, she has also been part of the Google Digital Academy facilitator team, helping the most powerful clients of this technology giant to achieve new levels of digital maturity. In addition, Pilar has collaborated as a speaker with business schools such as ISDI, IESE or Columbia Business School, in digital transformation programs.

Highlights of my story

I have advised and trained hundreds of brands looking to cut through the noise of the digital space and transform their businesses, below is a quick timeline of my career.

  • 2006 – Joined one of the first social media agencies in London. Clients included PlayStation, Sony Pictures, 20th Century FOX, Paramount, Visit Britain, the BBC and many more.
  • 2008 – Global social media strategy for Coca Cola.
  • 2009 – Nokia’s sponsorship activation at TED Global.
  • 2010 – Head of social media at iProspect
  • 2011 – Head of Social at HAVAS
  • 2013 – Head of Social, Content and Community at hibu global
  • 2014 – Founded Barrio Digital, a collective of digital experts.
  • 2015 – Marketing director at ALTV in MENA
  • 2016 – Selected by the Google Digital Academy to be a training facilitator for the Digital Transformation programs
  • 2017 – Course leader for Emeritus, supporting Columbia Business School students of digital marketing and business strategy
  • 2018 – Guest teacher at ISDI’s Digital MBA programs. Learning design advisor for IESE’s online executive programs, Digital Mindset and Women Leadership.
  • 2021 – Lead instructor at General Assembly and Fundación Adecco’s course for digital marketing and UX.

My beliefs

People

I want to help brands unlock the potential of their people and grow their businesses. Customers and colleagues should be at the core of all marketing strategies, humanising brands and giving them authenticity.

Purpose

The reason for a brand’s existence must be at the heart of its objectives, keeping its people happy and motivated, and fuelling the fire of business. The bottom line will speak for itself.

Power of Networks

Some of the most complicated problems in the world have been solved by strangers who collaborated. This brings diversity of ideas, lateral thinking and previously unimaginable solutions. I believe knowledge is for sharing and the whole is always greater than the sum of its parts.

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And what do I want people to get from working with me?

  • A fresh point of view
  • Clear and straightforward solutions
  • A strategy born of real customer and market insights
  • Education and support in critical areas
  • A break from old models and beliefs that prevent your company from growing